Geotab Adds Madison Heights Facility for Automotive Reverse Engineering and Embedded Systems

Geotab will establish a new Madison Heights facility to support automotive reverse engineering, embedded systems development and advanced software work, according to a Michigan Economic Development Corporation announcement. The project is expected to include 8,000–10,000 square feet of office space plus 2,000–4,000 square feet dedicated to an automotive laboratory and garage environment.

The MEDC says the expansion involves about $1.8 million in capital investment and will create at least 26 jobs. Reported starting wages for the roles will exceed the regional median of $24.69 per hour. The company received a $130,000 performance-based grant from the Michigan Business Development Program to support the project.

For Michigan automotive enthusiasts and suppliers, the facility signals continued investment in vehicle software, diagnostics and hardware development locally—areas tied to electrification, connectivity and ADAS work. What’s next: the MEDC release identifies the square footage, job minimums, capital investment and grant support; further operational details and timing were not provided in the announcement.