Detroit auto industry
Jeep Revives Laredo Nameplate for 2027 Wrangler; Dodge Plans Charger 60th Tour Stops in Metro Detroit
Stellantis is reintroducing the Wrangler Laredo for 2027 with orders opening late October, while Dodge will mark the Charger’s 60th anniversary with a tour that includes multiple Detroit-area events.
Streets of Thunder · October 31, 2026
Stellantis/Jeep has announced the return of the Wrangler Laredo nameplate for the 2027 model year, with orders scheduled to open later in October. The announcement links to Auburn Hills through the company’s broader product rollout, signaling a refreshed entry in Jeep’s lineup that Michigan buyers will be able to order imminently.
Separately, Dodge is commemorating the Charger’s 60-year legacy with a touring program that will hit several major car-culture events across the country, including metro Detroit. Local highlights include a Charger 60th celebration and drag-racing activities at Roadkill Nights Powered by Dodge, plus appearances at the Woodward Dream Cruise featuring SIXPACK-powered Charger R/T and Scat Pack cars.
The tour also ties into NHRA’s regional calendar: the Dodge-led schedule lists the Dodge NHRA Great Lakes Nationals at U.S. 131 Motorsports Park in Martin, Michigan, with a pre-race cruise starting from Auburn Hills. For Michigan enthusiasts, the combined news means fresh product availability from Jeep and a sustained local presence for Dodge’s heritage-focused events; orders for the Laredo open soon, and Dodge’s tour dates bring Charger celebrations to familiar Detroit-area venues.